Diet Advisor home page


examples

AOL's Diet Advisor

Launch: January 2001
I believe this was the web's first pick-a-diet tool. A joint project between America Online, Time-Life Books, and Health Magazine, The Diet Advisor was published in book form and simultaneously adapted to the web. It was a uniquely challenging collaboration: On the magazine side, we described the nation's most popular diets in terms of weighted variables collated into spreadsheets, then wrote questions designed to elicit variable scores from each user. Programmers used our spreadsheets to write an algorithm that allows people to pick a weight-loss plan best suiting a particular lifestyle. Ultimately users were directed to pages where they could purchase books about the diets they had chosen.

Diet Advisor