From Old Media to New

For nearly 20 years I have worked as an editor and writer in national print media and, since the mid-'90s, as a producer of online media. My experience includes reporting stints at such newsstand stalwarts as Time and Newsweek, lead development roles on large web projects, and editing positions at both scruffy weeklies and glossies for the upwardly mobile. I offer:
  • Long experience with top brands in journalism
  • Fluency in both print and online media creation
  • Lead management success in difficult start-up environments
  • Market strategy experience
  • Particular expertise in health science
  • Strong competitive record

You'll find more detail the resume below. You may download printable PDF version by clicking on the link to the top right.

Currently I work on a project basis for clients with media needs. If my experience seems relevant to your organization, please don't hesitate to contact me.

Experience

Editor/Writer.
San Francisco.
May 2002-present.


Freelance editing, writing, and content creation for various outlets. Current projects include a bi-weekly column on health and science for The New York Times. As consulting development editor on the relaunch of San Francisco magazine, organized editorial focus groups and strategized content, then concepted, assigned, and edited new departments and features. The relaunch issue was the magazine's most profitable ever. Other projects include web assessment, redesign, and media relations work at the University of California, San Francisco. Articles and reportage have appeared in Time, Newsweek, People, Discover, Martha Stewart Living, Health, Reader's Digest, The International Herald Tribune, National Geographic, and many other magazines and newspapers. [More info.]

Development Editor, New Media. Health Magazine (AOL Time Warner).
San Francisco.
Jan. 2000-May 2001. Concurrent with other duties: 1995-1996, and 1999.


Health Magazine moved from San Francisco to Birmingham, Ala., in May 2001. I took a year-long sabbatical, partly in Europe.

Conceived, produced, and launched consumer web sites for Health and its partners. Products were leaders in the online health category, eventually generating millions of monthly page views, attracting major advertisers, and extending the brand's reach. Among them: Pathfinder's Healthy Living Channel (1996), perhaps the web's first major health site and the basis for AOL/TW joint venture Thrive; HealthMag.com (1999); AOL's Diet Advisor, with Time-Life Books (2001); and Health.com (2001), one of the Internet's most valuable URLs. [More info.]

  • Directed online editorial strategies. Assayed reader and advertiser needs with editors and sales force. Reviewed competition for weaknesses. Architected site, oversaw design, acquired and originated content. Managed applications development, including content-management systems, and server deployment. Hired staff and contractors.

  • The Healthy Living Channel was the first consumer health site to offer extensive searchable medical databases, online tests, and expert Q&As. The site's innovations - medical conditions centers, for instance - and its women-friendly focus were widely imitated. [More info.]

  • At the end of its first six months, Health.com generated 2.4 million page views per month and banner inventory potentially worth many times the development cost. The site was profitable in its first year. [More info.]
  • Implemented non-editorial marketing efforts in support of Health. Developed web-based subscription interface, email newsletter, and book and magazine promotions. Initiated XML-based syndication of Health's medical reference content. Produced an interactive women's health CD for use in marketing kiosks.

  • Served as liasion with AOL, CNN, Time-Life Books, and other Time Warner divisions in efforts to move Health assets across the company's multiple platforms. Evaluated partnership opportunities with third-party start-ups.
  • Technical collaborations with partners resulted in Time Warner's first online polls, an online exercise planner, a health newsfeed from CNN, exercise 'videos' in Flash, and AOL's "Diet Advisor," among other innovations.
Staff Writer, Health Magazine.
San Francisco.
Sept. 1992-Jan. 2000.


Proposed, researched, and wrote articles for an award-winning national magazine with a circulation of 1.3 million. Primary focus on scientific developments of relevance to women. Features included first-of-their-kind reports on mad-cow disease, alcohol and female metabolism, and new heart disease risks. Required broad expertise in medical research and consumer trends. [More info.]

  • Articles were often newsstand bestsellers, were nominated four times for news awards from the Western Publishers Assoc., and appeared in issues earning National Magazine Awards for General Excellence.
Reporter, Newsweek.
Atlanta.
October 1989-August 1990, freelance; September 1990-July 1992, full-time contract.


Covered an 8-state territory for a national newsweekly. Expected to deliver colorful regional coverage on short deadlines without initial leads. Subjects included a wide array of high-profile news and features topics, many of them covers, including home-front developments during the Gulf War, Congressional check-bouncing, abortion rights, and AIDS. [More info.]
Reporter, Time.
Atlanta.
Time, June 1985-August 1988, freelance; August 1988-October 1989, full-time contract. People, October 1989-August 1990.


Covered an 11-state territory for national newsweeklies. Reportage for Time encompassed subjects of national importance, including governmental mismanagement of nuclear plants and developments in AIDS research. For People, assignments tended to news events, with occasional celebrity coverage. Reported on occasion for other Time Inc. publications, such as Fortune, Life, and Money, as well as various start-ups. [More info.]
Deputy Editor (News, Profiles, Restaurants, Special Sections), Southline.
Atlanta.
April 1986-June 1988.


Southline was an alternative weekly circulating in the five-county metro Atlanta area.

Oversaw Southline's political coverage, assigning and editing one full-time reporter and a freelance photographer. Edited a variety of regular features departments. Reviewed news service and syndicate offerings for inclusion in the paper. Wrote a humorous, news-oriented gossip column.

  • The column was nominated for best commentary award by the regional Society of Professional Journalists, along with columns from The Miami Herald and The Columbus (Ohio) Dispatch.
Associate Editor, Goodlife.
Atlanta.
May 1985-November 1984.


Goodlife was a lifestyle magazine distributed in nine East Coast cities. Circulation was 350,000.

Assigned and edited service pieces, arranged special editorial projects, including fashion/product shoots. First contact with the writer or agent; handled contracting for all writers; negotiated agreements with agents for excerpts, first and second serial rights, and work for hire.

Education
BA, English Literature.
Davidson College, Davidson, North Carolina.
May 1983.

References
Hear me discuss media coverage of health issues on a recent public radio broadcast.